A dream of decades has come true.

Since we were little we were always making things together. The audiobooks we made with our cassette recorder and the ancient Egyptian game at our dad's workbench are just two examples of our joint creativity. It was no different on our own. Serafina made clothing and pencil cases on our grandmother's sewing machine and rearranged her room every three months. I spent hours drawing, writing, and reading in my room, often forfeiting hanging out with friends for the sake of my passions.

After years spent apart pursuing our discovery of who we are as adults, we finally came together again:

Magic is Key was founded in April 2023. I remember standing at the notary's office with my co-creator, Serafina, and our fantastic mom. I held my first baby in my arms as we listened to the documents being read. A few signatures later, Magic is Key became an official legal entity. Our company had been founded.

In our first half-year, we worked hard to build out the platform to the point where we could launch our membership beta. With our first wonderful members, the membership library grew exponentially. There are around 300 video lessons, some of which are standalone practices and others part of entire courses.

Our first full year was 2024. That year, we offered a live call every full and new moon to our members, with just two exceptions when we went on a small summer break. We also hosted all eight rituals on the Wheel of the Year for our online community for free. Our courses Journey to Your Essence and The Inner Work of Desire were created.

At the end of the year, we launched Mysteries of the Wild Nights for the second year in a row, along with a self-published companion workbook that we wrote and designed ourselves. This was not all: We recorded six guest lessons with inspirational people worldwide and created standalone practices such as Heart Breathing and Energy Reset and mini-courses such as The Art of Candle Visualization.

It's been a big year, and we still have so much to learn as first-time company founders. At the heart of our work is our mutual desire to create something uplifting that supports our journeys toward living fulfilling and beautiful lives.

We want to thank everyone in our community: every one of you reading the blog and hanging out with us on Instagram and YouTube. We bow deeply with gratitude to our members who are discovering how magic helps us live our purpose, trust ourselves, and feel connected.

Thank you so much!

If you are new here and feel the call, consider joining Magic is Key as a member.